The designer behind all our beauties and the energy of our studio – meet our co-founder Shweta as she celebrates her 31st birthday!
Ever since she was a baby, Jaya dressed her up in the cutest outfits. Eyes thickly rimmed with kohl and bangles in both hands, she was definitely a diva baby. She enjoyed weekly family trips to a market near the station to buy new bangles and outfits, ending with yummy ice-cream. And let’s not forget all the hand-sewn dresses Jaya lavished on her! Thinking back, WhySoBlue was clearly already in the making from her crib!
Fast forward to 2013, after the passing of her father, she became the sole breadwinner of the family at 22. Stuck in a job that no longer felt right, she turned to Jaya for advice.
“If you hate your job so much, just quit. We will figure something out together.”
And they did! She quit her comfortable desk job at 24 and went to her mother, proposing the idea of starting their own clothing line. Jaya already had decades of experience stitching clothes, and she agreed to the idea. That’s it – WhySoBlue was in business!
And who is Shweta outside of being our co-founder?
She is a HUGE plant lover – another hobby she inherited from her mother – and has over 60 plants at home. She is a Latin dancer, and you’ll often catch her grooving to kizomba music with her girlfriends. She loves swimming (a real water baby, for sure!) and she paints when the mood strikes! On her big 3-1, here is a little gallery of her just enjoying life!