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About Us


WhySoBlue is a small, women-led business started by mother-daughter duo Jaya and Shweta. We focus on bringing elevated dresses and separates for the conscious modern woman, following ethical employment and zero waste production.

We use soft, breathable cottons sourced from various parts of the country. Our pieces are specifically made to order for each customer, a personal touch we maintain as a promise of environmentally-conscious production.

Our team

Why WhySoBlue

Zero Waste Production

Our Story

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