WhySoBlue is a hand-made, customizable clothing brand.
Although we try to draw from international trends, our collections are very often whimsically seasonal.
Each collection has its own story, and is curated by our co-founders- Shweta and Jaya. They personally travel to various places and handpick fabrics from across the country. The idea is to bring different styles in each collection, that are wearable and affordable!
Customization is an indulgence which involves a hands-on approach.
Our co-founders ensure that everything from picking the right fabrics, buttons and threads, to the design itself, is explained to the team. We believe that every piece has its own story and we want the makers to know and feel that when they bring it to life!