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For everything on today's agenda.

9 to 5 & Beyond
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celebrating 11 years with styles across the decade

The Archive Edit
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For Every Invitation This Season

Celebrate in Colour
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finds under inr 1500

The Season of Gifting

The kind of presents that get remembered long after the sweets are gone. Thoughtful little finds for everyone on your festive list.

Shop Gifting

What's New

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Shop NoorShop FestiveShop Dresses

Fresh

for every plan this season

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Sia Corset Top Sia Corset Top Sia Corset Top
Quick view
Sia Corset Top Rs. 4,990.00
Myra Chanderi Corset Dress Myra Chanderi Corset Dress Myra Chanderi Corset Dress
Quick view
Myra Chanderi Corset Dress Rs. 7,500.00
Freya Kaftan Freya Kaftan Freya Kaftan
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Freya Kaftan Rs. 8,200.00
Kavya Kaftan Kavya Kaftan Kavya Kaftan
Quick view
Kavya Kaftan Rs. 7,950.00
Laila Pleated Dress Laila Pleated Dress Laila Pleated Dress
Quick view
Laila Pleated Dress Rs. 5,950.00
Tara Jumpsuit Tara Jumpsuit Tara Jumpsuit
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Tara Jumpsuit Rs. 8,750.00

Festive

must-haves

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Laila Top Skirt Set Laila Top Skirt Set Laila Top Skirt Set
Quick view
Laila Top Skirt Set Rs. 7,950.00
Rumi Tunic Pants Set Rumi Tunic Pants Set Rumi Tunic Pants Set
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Rumi Tunic Pants Set Rs. 7,500.00
Rumi Kaftan Pants Set Rumi Kaftan Pants Set Rumi Kaftan Pants Set
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Rumi Kaftan Pants Set Rs. 6,500.00
Laila Tunic Pants Set Laila Tunic Pants Set Laila Tunic Pants Set
Quick view
Laila Tunic Pants Set Rs. 7,250.00
Laila Blazer Pants Set Laila Blazer Pants Set Laila Blazer Pants Set
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Laila Blazer Pants Set Rs. 12,900.00
Tara Top Skirt Set Tara Top Skirt Set Tara Top Skirt Set
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Tara Top Skirt Set Rs. 9,500.00

Effortless Dresses

that move with you

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Tara Jumpsuit Tara Jumpsuit Tara Jumpsuit
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Tara Jumpsuit Rs. 8,750.00
Rumi Off-Shoulder Dress Rumi Off-Shoulder Dress Rumi Off-Shoulder Dress
Quick view
Rumi Off-Shoulder Dress Rs. 7,850.00
Laila Pleated Dress Laila Pleated Dress Laila Pleated Dress
Quick view
Laila Pleated Dress Rs. 5,950.00
Myra Chanderi Corset Dress Myra Chanderi Corset Dress Myra Chanderi Corset Dress
Quick view
Myra Chanderi Corset Dress Rs. 7,500.00
Rumi Panelled Dress Rumi Panelled Dress Rumi Panelled Dress
Quick view
Rumi Panelled Dress Rs. 7,950.00
Rena Applique Dress Rena Applique Dress Rena Applique Dress
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Rena Applique Dress From Rs. 8,200.00

New: The Archive Edit

A special anniversary collection featuring 11 signature WhySoBlue styles, recreated exactly as you remember them.

All at the prices they first launched—from ₹1,500 to ₹3,500.

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Aditi Rao in

Nina

Shop the look

bhumi pednekar in

Tara

SHOP THE LOOk

BIPASHA BASU IN

Lily

SHOP THE LOOk

Founder’s Picks

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Shop DressesShop Co-ord SetsShop Tops & Vests

Season's New

for every plan you say yes to

Explore
Tara Jumpsuit Tara Jumpsuit Tara Jumpsuit
Quick view
Tara Jumpsuit Rs. 8,750.00
Rumi Off-Shoulder Dress Rumi Off-Shoulder Dress Rumi Off-Shoulder Dress
Quick view
Rumi Off-Shoulder Dress Rs. 7,850.00
Laila Pleated Dress Laila Pleated Dress Laila Pleated Dress
Quick view
Laila Pleated Dress Rs. 5,950.00
Myra Chanderi Corset Dress Myra Chanderi Corset Dress Myra Chanderi Corset Dress
Quick view
Myra Chanderi Corset Dress Rs. 7,500.00
Rumi Panelled Dress Rumi Panelled Dress Rumi Panelled Dress
Quick view
Rumi Panelled Dress Rs. 7,950.00
Rena Applique Dress Rena Applique Dress Rena Applique Dress
Quick view
Rena Applique Dress From Rs. 8,200.00

Co-ors Sets

Explore
Tara Top Skirt Set Tara Top Skirt Set Tara Top Skirt Set
Quick view
Tara Top Skirt Set Rs. 9,500.00
Rumi Tunic Pants Set Rumi Tunic Pants Set Rumi Tunic Pants Set
Quick view
Rumi Tunic Pants Set Rs. 7,500.00
Laila Top Skirt Set Laila Top Skirt Set Laila Top Skirt Set
Quick view
Laila Top Skirt Set Rs. 7,950.00
Rumi Tie Top Pants Set Rumi Tie Top Pants Set Rumi Tie Top Pants Set
Quick view
Rumi Tie Top Pants Set Rs. 7,350.00
Laila Tunic Pants Set Laila Tunic Pants Set Laila Tunic Pants Set
Quick view
Laila Tunic Pants Set Rs. 7,250.00
Rumi Kaftan Pants Set Rumi Kaftan Pants Set Rumi Kaftan Pants Set
Quick view
Rumi Kaftan Pants Set Rs. 6,500.00

Tops & Vests

Explore
Laila Cocktail Top Laila Cocktail Top Laila Cocktail Top
Quick view
Laila Cocktail Top Rs. 4,500.00
Sia Corset Top Sia Corset Top Sia Corset Top
Quick view
Sia Corset Top Rs. 4,990.00
Laila Wrap Top Laila Wrap Top Laila Wrap Top
Quick view
Laila Wrap Top Rs. 3,800.00
Tara Strappy Top Tara Strappy Top Tara Strappy Top
Quick view
Tara Strappy Top Rs. 3,750.00
Tara Off-Shoulder Top Tara Off-Shoulder Top Tara Off-Shoulder Top
Quick view
Tara Off-Shoulder Top Rs. 4,500.00
Rumi Kaftan Top Rumi Kaftan Top Rumi Kaftan Top
Quick view
Rumi Kaftan Top Rs. 3,800.00

styled and loved

PRIYA
In Mia Kaftan
URMI
In Amara Applique
SHABNAM
In Mia Panelled Dress
SOBIA
In Serena Off-Shoulder dress
PRIYADARSHINI
In Dottie Long Dress

meet us irl

Visit our flagship store

#4, Ground floor, Saqib CHS, Turner Road, Mumbai – 400050.

Timing: 11 A.M. to 8 P.M.
Store Contact: +91 85915 71565

Take the virtual tour of our store here

get directions

IN THE PRESS