For everything on today's agenda.

9 to 5 & Beyond

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celebrating 11 years with styles across the decade

The Archive Edit
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For Every Invitation This Season

Celebrate in Colour
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finds under inr 1500

The Season of Gifting

The kind of presents that get remembered long after the sweets are gone. Thoughtful little finds for everyone on your festive list.

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What's New

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Shop Desk To Dinner EditShop Tops & VestsShop Dresses

Easy luxury

from work to after hours

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Nyx Corset Top Nyx Corset Top Nyx Corset Top
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Nyx Corset Top From Rs. 4,950.00
Jane Button-Up Top Jane Button-Up Top Jane Button-Up Top
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Jane Button-Up Top From Rs. 5,500.00
Nyx Panelled Dress Nyx Panelled Dress Nyx Panelled Dress
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Nyx Panelled Dress Rs. 7,900.00
Luna Co-ord Set - Black Luna Co-ord Set - Black Luna Co-ord Set - Black
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Luna Co-ord Set - Black Rs. 6,700.00
Clare Vest Clare Vest Clare Vest
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Clare Vest From Rs. 4,950.00
Mia Applique Wrap Top Mia Applique Wrap Top Mia Applique Wrap Top
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Mia Applique Wrap Top Rs. 5,950.00

Tops And Vests

must-haves

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Nyx Panelled Top Nyx Panelled Top Nyx Panelled Top
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Nyx Panelled Top From Rs. 4,500.00
Clare Vest Clare Vest Clare Vest
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Clare Vest From Rs. 4,950.00
Olive One Shoulder Top Olive One Shoulder Top Olive One Shoulder Top
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Olive One Shoulder Top From Rs. 4,500.00
Available in 2 colors
Mia Ruched Top Pant Set - Black Mia Ruched Top Pant Set - Black Mia Ruched Top Pant Set - Black
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Mia Ruched Top Pant Set - Black Rs. 11,000.00
Coco Top Coco Top Coco Top
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Coco Top Rs. 3,200.00
Nyx Corset Top Nyx Corset Top Nyx Corset Top
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Nyx Corset Top From Rs. 4,950.00

Effortless Dresses

that move with you

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May Wrap Dress May Wrap Dress May Wrap Dress
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May Wrap Dress Rs. 6,300.00
Clare Wrap Dress Clare Wrap Dress Clare Wrap Dress
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Clare Wrap Dress Rs. 6,300.00
Nyx Jumpsuit Nyx Jumpsuit Nyx Jumpsuit
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Nyx Jumpsuit Rs. 6,950.00
Clare Brunch Dress Clare Brunch Dress Clare Brunch Dress
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Clare Brunch Dress Rs. 4,950.00
Clare Corset Dress Clare Corset Dress Clare Corset Dress
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Clare Corset Dress Rs. 5,950.00
Jane Brunch Dress Jane Brunch Dress Jane Brunch Dress
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Jane Brunch Dress Rs. 5,500.00

New: The Archive Edit

A special anniversary collection featuring 11 signature WhySoBlue styles, recreated exactly as you remember them.

All at the prices they first launched—from ₹1,500 to ₹3,500.

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Aditi Rao in

Nina

Shop the look

rishu lamba in

Mia

SHOP THE LOOk

BIPASHA BASU IN

Lily

SHOP THE LOOk

Founder’s Picks

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Shop StaplesShop WorkwearShop Everyday Shirts

Everyday Staples

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Nyx Straight Skirt Nyx Straight Skirt Nyx Straight Skirt
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Nyx Straight Skirt Rs. 4,500.00
Nyx Top Nyx Top Nyx Top
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Nyx Top Rs. 3,200.00
Nyx Panelled Dress Nyx Panelled Dress Nyx Panelled Dress
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Nyx Panelled Dress Rs. 7,900.00
Luna Co-ord Set - Black Luna Co-ord Set - Black Luna Co-ord Set - Black
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Luna Co-ord Set - Black Rs. 6,700.00
Luna Shirt - Black Luna Shirt - Black Luna Shirt - Black
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Luna Shirt - Black Rs. 3,700.00
Olive Flare Top Olive Flare Top Olive Flare Top
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Olive Flare Top Rs. 3,900.00

Workwear

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Nyx Tie Vest Skirt Set Nyx Tie Vest Skirt Set Nyx Tie Vest Skirt Set
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Nyx Tie Vest Skirt Set Rs. 9,750.00
Clare Vest Clare Vest Clare Vest
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Clare Vest From Rs. 4,950.00
Nyx Turtleneck Tie Top Nyx Turtleneck Tie Top Nyx Turtleneck Tie Top
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Nyx Turtleneck Tie Top Rs. 3,950.00
Nyx Tie Vest Nyx Tie Vest Nyx Tie Vest
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Nyx Tie Vest Rs. 4,500.00
Jane Button-Up Top Jane Button-Up Top Jane Button-Up Top
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Jane Button-Up Top From Rs. 5,500.00
Nyx Trapeze Top Nyx Trapeze Top Nyx Trapeze Top
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Nyx Trapeze Top Rs. 4,200.00
Available in 2 colors

Everyday Shirts

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LAST PIECE
Cherry Handloom Cotton Shirt Cherry Handloom Cotton Shirt Cherry Handloom Cotton Shirt
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Cherry Handloom Cotton Shirt Rs. 4,500.00
Butter Shirt Butter Shirt Butter Shirt
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Butter Shirt Rs. 4,500.00
Skye Shirt Skye Shirt Skye Shirt
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Skye Shirt Rs. 3,800.00
Rose Shirt Rose Shirt Rose Shirt
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Rose Shirt Rs. 3,800.00
Rio Handloom Cotton Shirt Rio Handloom Cotton Shirt Rio Handloom Cotton Shirt
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Rio Handloom Cotton Shirt Rs. 4,500.00
Nina Shirt Nina Shirt
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Nina Shirt Rs. 3,700.00

styled and loved

PRIYA
In Mia Kaftan
URMI
In Amara Applique
SHABNAM
In Mia Panelled Dress
SOBIA
In Serena Off-Shoulder dress
PRIYADARSHINI
In Dottie Long Dress

meet us irl

Visit our flagship store

#4, Ground floor, Saqib CHS, Turner Road, Mumbai – 400050.

Timing: 11 A.M. to 8 P.M.
Store Contact: +91 85915 71565

Take the virtual tour of our store here

get directions

IN THE PRESS