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Grab her style
No one does cool as Bipasha. Effortlessly from day to night - co-ords that are made for women on the move.
BTS
How Our Prints Are Developed
Hand-block printed by skilled artisans in Jaipur, our prints are created using intricately hand-carved wooden blocks and age-old techniques passed down through generations.
Light on the skin, timeless in feel
Thoughtfully crafted jewelry for everyday elegance. Designed to be worn, lived in, and returned to.
Hypoallergenic | Gold-plated | Anti-tarnish
styled and loved
Join the circle
Early access, secret sales and all the good things, delivered first.
The Journey of 10 Years
It All Began
A small idea, a lot of heart.
Our First Hands
One master, one karigar, infinite learning.
First home
Moved into our own space, carved with love.
Out in the World
Pop-ups, conversations, real connections.
Growing Together
A team slowly coming together.
Turning Inward
With the world closed down, we built a studio at home.
Room to Grow
A bigger studio, a bigger year.
A Door Opens
Our very first store!
On a Bigger Stage
Our big all-India moment.
Milestones Along The Way
For Shweta and us all.
Ten Years of WhySoBlue
Still growing, still grateful.
- 2015
- 2016
- 2017
- 2018
- 2019
- 2020
- 2021
- 2022
- 2023
- 2024
- 2025
IN THE PRESS
