Pregnancy changes your body in the most beautiful ways — but it doesn’t mean your style has to pause.

At WhySoBlue, we design clothes that move with you through every stage. Our maternity customisations allow you to wear the pieces you love before, during, and after pregnancy, without compromising on comfort or silhouette.

Instead of traditional maternitywear, we adapt our existing styles with thoughtful changes that make them more flexible, functional, and long-lasting.

 

Invisible Feeding Zips: For effortless nursing without changing your style. 

We can add carefully concealed feeding zips into many of our garments, allowing easy access for nursing while keeping the original design intact. These zips are placed thoughtfully so they remain nearly invisible, ensuring the silhouette and aesthetic of the outfit stay exactly as intended.

You get the functionality you need — without it ever looking like maternitywear.

 

Customised Silhouettes & Fits: Comfort that still feels like you.

Bodies change throughout pregnancy, and sometimes a small adjustment makes all the difference. We can modify silhouettes and garment cuts to provide extra room, ease, and movement while maintaining the overall look of the piece.

Whether it’s adjusting the waist placement, relaxing a fit, or subtly reshaping a silhouette, our goal is simple: clothes that feel comfortable while still looking beautiful.

 

Adjustable Closures: Designed to grow with you.

To ensure your garments last through different stages of your journey, we can add adjustable elements such as elastic panels, tie-ups, or flexible closures. These details allow the outfit to adapt as your body changes, giving you the ability to loosen or adjust the fit when needed.

The result is a piece you can continue wearing long after pregnancy, styled your way.

Every maternity customisation is done thoughtfully by our team, ensuring the garment remains true to the original design while offering the comfort and practicality you need.

If you're expecting or planning ahead, reach out to us via email or WhatsApp – our team would be happy to guide you on which styles work best for maternity customisation.