Blog posts

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The Salt in our Sweet Treats - Flavia

Meet Flavia, plant mom, dog mom, and pastry chef who runs the famous bakery Salt.

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Meet the WSB Fam

A fun-loving mix of people who came together to make us truly WhySoBlue.

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Our Tryst with Co-ords

The signature style of the decade, and how our #womenofwsb wear it.

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When A Girl Met Jen

Flouncy, fun and a whole lot of flirt, meet everyone's favourite - Jen!

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Care for Cottons

Browsed the website thoroughly, picked out the outfit you loved and it fits you like a dream! Now it’s time to treat her like the special beauty she is and...

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Meet Shweta!

The designer behind all our beauties and the energy of our studio – meet our co-founder Shweta as she celebrates her 31st birthday!   Ever since she was a baby,...

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We Turned 7 This Year!

A studio decked in white and gold and filled with laughter, our little homegrown brand turned 7 this August! In the blink of an eye, we went from a team...

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From Days to Decades

Five inspiring friendships from different walks of life, captured in candid moments of joy

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