Running late, looking great

coffee run '25

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Appliques that pique your interest

Sorbet Summer
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MINIMAL FUSS, MAXIMUM IMPACT

Not-Your-Boyfriend Shirts
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Staples for everyday living

WSB Basics
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What's New

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9 to 9 Shirts

that work overtime

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Gwen Shirt Gwen Shirt Gwen Shirt
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Gwen Shirt Rs. 3,500.00
Em Shirt Em Shirt Em Shirt
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Em Shirt Rs. 3,500.00
Nina Shirt Nina Shirt Nina Shirt
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Nina Shirt Rs. 3,500.00
Liv Shirt Liv Shirt Liv Shirt
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Liv Shirt Rs. 3,800.00
Isla Shirt - Black Isla Shirt - Black Isla Shirt - Black
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Isla Shirt - Black Rs. 5,800.00
Nala Shirt Nala Shirt Nala Shirt
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Nala Shirt Rs. 3,500.00

Effortless Dresses

that move with you

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Irina Kaftan Irina Kaftan Irina Kaftan
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Irina Kaftan Rs. 7,800.00
Macy Day Dress Macy Day Dress Macy Day Dress
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Macy Day Dress Rs. 5,950.00
Peony Applique Dress Peony Applique Dress Peony Applique Dress
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Peony Applique Dress Rs. 7,950.00
Liv Halter Dress Liv Halter Dress Liv Halter Dress
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Liv Halter Dress Rs. 6,850.00
Nala Wrap Dress Nala Wrap Dress Nala Wrap Dress
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Nala Wrap Dress Rs. 5,950.00
Isa Button Down Dress Isa Button Down Dress Isa Button Down Dress
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Isa Button Down Dress Rs. 5,300.00

Founder’s Festive Finds

for every plan this season

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Raha Kurta Set Raha Kurta Set Raha Kurta Set
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Raha Kurta Set Rs. 9,500.00
Zia Kurta Set Zia Kurta Set Zia Kurta Set
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Zia Kurta Set Rs. 7,350.00
Anya Kurta Anya Kurta Anya Kurta
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Anya Kurta Rs. 4,250.00
Nyx Applique Modal Set Nyx Applique Modal Set Nyx Applique Modal Set
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Nyx Applique Modal Set Rs. 15,000.00
Madhubala Madhubala Madhubala
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Madhubala Rs. 3,800.00
Zia Pleated dress Zia Pleated dress Zia Pleated dress
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Zia Pleated dress Rs. 5,950.00

Shop Co-ords

Shop Co-ord Sets
Gia Top Skirt Set Gia Top Skirt Set Gia Top Skirt Set
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Gia Top Skirt Set Rs. 8,500.00
Sadie Applique Modal Set Sadie Applique Modal Set Sadie Applique Modal Set
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Sadie Applique Modal Set Rs. 15,000.00
Serena Co-ord Set Serena Co-ord Set Serena Co-ord Set
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Serena Co-ord Set From Rs. 6,600.00
Amara Gigi Co-ord Set Amara Gigi Co-ord Set Amara Gigi Co-ord Set
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Amara Gigi Co-ord Set From Rs. 6,300.00

Sonakshi Sinha in

Liz

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Anshula Kapoor in

Serena

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GENELIA D'SOUZA in

Zoey

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You wear the outfit, don't let the outfit wear you

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MON - SAT | 11 AM - 7 PM

Free Returns

so you can shop freely

Free Customization

for every version of you

Shipping Worldwide

since 2015

Product in Focus

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Gia Top Skirt Set

Rs. 8,500.00
Size: XS
Skirt Size: XS

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How Our Prints Are Developed

Hand-block printed by skilled artisans in Jaipur, our prints are created using intricately hand-carved wooden blocks and age-old techniques passed down through generations.

Grab her style

No one does cool as Aditi. Rich green breathable set that's perfect to take you from day to night.

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PRINT IN FOCUS

Shay in Making

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Shay Shirt Shay Shirt Shay Shirt
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Shay Shirt Rs. 3,500.00
Shay Shirt
Shay Shirt Rs. 3,500.00
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styled and loved

ARMEEN
In Zoey Jacket
URMI
In Amara Applique
SOBIA
In Serena offshoulder dress
ISHA BORAH
In Serena bodice dress
PRIYADARSHINI
In Dottie dress

meet us irl

Visit our flagship store

Why So Blue

Ground, 4, Saqib Apartment, Ghodopant Ramji Varaskar Road, TURNER ROAD, Mumbai, Mumbai Suburban, Maharashtra, 400050.

Timing: 11 A.M. to 8 P.M.

Store Contact: +91 8591571565

Take the virtual tour of our store here

get directions

IN THE PRESS