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Free domestic shipping over INR 5000


Let's be honest, how many times have you got something off the rack/online and thought to yourself
"Ah, if only it were a little looser at the bust"
or "I'm short and this dress is way too long for me!!" 
or "I don't fall in this conventional size chart, I'm between sizes so what size should I choose?"

This has been THE problem we have been wanting to solve since the very beginning. We wanted to give you a personalised tailored shopping experience.
Earlier this service/add-on required you to reach out to us via e-mail, whatsapp or instagram DM but now we have eliminated the need for that completely!
You can now add your measurements when you are browsing through any product on our website!
Just enter your bust,waist and hips and customize pieces to truly fit you!
How much would this cost you?
INR 200/-

Of course if you looking for something over and above that requires further designing like adding sleeves, swapping prints and fabrics or upcycling an old saree or dupatta, or creating something totally from scratch, talk to us!
DM - @whysobluelove
WhatsApp/Call - +91 9619614584
Email –
PS – Customizations are done on prepaid orders, and are NOT eligible for exchanges and returns as they are made to order only for you.
Disclaimer - The measurements entered for customization must be body measurements. The final measurements of the garment depend on the pattern of each piece, and may not match the body measurement, but is made to fit them proportionately. Please ensure you enter the correct measurements in the customization box. If you are unsure of your measurements or have any queries, please email/DM us before placing the order.