This collection is curated for our everyday women, a beautiful medley of your desires and our signature style. This edit is our gesture of affection, a love note to you ❤
Need Now - MASKS!
The new normal can be fashionable - Match your dresses to your masks! Handmade masks in our signature prints now available! (The cost includes all shipping and taxes)
Our gorgeous pieces are handmade in Mumbai by our cheerful team!
And we have a secret sauce to create the perfect outfit for YOU - customization!
Working through Covid
While we are excited to be back to work, worklife has never been more different. We are taking every precaution possible to ensure the safety of our team and to make pieces that are safe for you too.Daily temperature checks, early morning sanitization of the studio and wearing masks while working has become a way of life. Yes we are working with a small team which means production is slow but better safe & slow than sorry! Safety is our topmost priority right now.
We are doing everything we can to make products that are safe and we can't thank YOU enough for your love and support in such times❤️
5 WFH looks you need today!
Separates that up your game and make your workday a tiny bit better!
What you've loved this month!
WhySoBlue is literally a breathe of fresh air as compared to overwhelming mufti-brand stores. Shweta is not just creative, but she goes beyond call of duty to ensure every person leaves the store smiling along with great piece of attire. I decluttered my wardrobe last month and realised that none of WhySoBlue have left home, they are classics, fun, versatile and definitely help to standout!
I love their dresses. It’s very comfortable, breezy and lovely prints. The fit is super. And she customizes it for you. Being a feeding mother , she customized my dresses for me to suit this request and you won’t even know it. Impeccable service. I love it. My first go to place for dresses.
I bumped into Shweta at The Lil Flea Market, loved a dress pattern. I got it customised according to my preferences and couldn't have adored a dress this much till date. Why so blue love are great at customising as well as understanding personal tastes. For me they are my go to designers now! A Must Try! I am in love with their fabric quality, the stitching and their design sense!
I was travelling to Europe and wanted something ethnic to carry with me-that's when I fell in love with their Ikat pants and crop top set!I was on a tight schedule and also needed the outfits customized to my measurements and I wasn't sure of their delivery but they promised it would be done and not only did they deliver before time, the fit was FAB!
Being a dancer, I have a lot of costumes to design each revolving around a different theme and style.Why So Blue has always taken care of it and given me exactly what I am looking for. From conception to delivery all my customised outfits have turned out exactly as I wanted them!
The 1st time I brought it was this lovely soft tie & dye dress and I never looked back!I have practically turned my wardrobe into a whysoblue store. Everytime I wear a whysoblue outfit someone always asks where I got it from & well I can't get away without giving away the name-coz women need these handmade dresses!
I work in an agency, which means my work timing is pretty erratic-I needed to be comfortable but presentable whether I was working for extended hours or I have to head out to meetings. WSB gives me gorgeous and comfortable options in dresses that check all my boxes!Extra points for pockets!
I shop online quite often and there aren't too many sites (maybe because of scale) that not only deliver quality product but also bring a smile.The outfits turned out to be better in person than images (something experienced seldom) and the handwritten note was sweet.Good finish and great fit!
Look forward to shopping some more!
I have always had an issue with off-the-rack clothes because of my height.I'm short and I find myself altering all the outfits that I buy which is a nuisance and doesn't give the right fit.
WSB CUSTOMIZES all my dresses for me and gives me the fit of my dreams-WSB's cotton dresses are perfect and pockets in everything is just cherry on the cake!
Last pieces Alert!
Sarees made in mul cotton that feel like second skin and cotton sustainable blouses that will turn heads wherever you go! Shop these before they sell out!
FOLLOW US ON INSTAGRAM