Season of hope and new beginnings,
A shimmer of joy and touch of Ikat grace
Timeless shisha-hathkari married into our signature silhouettes
From the home of WhySoBlue, just for you ❤️
BACK IN STOCK!
RESTOCKED THIS BESTSELLER SAREE RIGHT IN TIME FOR DIWALI!
Elevate your festive look with these handmade beauties!
BE SAFE,WEAR THESE ESSENTIALS
Fresh out of our studio - Masks to match your mood (The cost includes all shipping and taxes)
Celebrate YOU and your LIL ONE ❤️
LAST PIECE ALERT!
Hoop Art and handmade cotton cushions to brighten up your home!
All your gorgeous pieces are handmade in Mumbai in our studio by a bunch of amazing people!
And we have a secret sauce to create the perfect outfit for YOU - customization!
WhySoBlue is literally a breathe of fresh air as compared to overwhelming mufti-brand stores. Shweta is not just creative, but she goes beyond call of duty to ensure every person leaves the store smiling along with great piece of attire. I decluttered my wardrobe last month and realised that none of WhySoBlue have left home, they are classics, fun, versatile and definitely help to standout!
I love their dresses. It’s very comfortable, breezy and lovely prints. The fit is super. And she customizes it for you. Being a feeding mother , she customized my dresses for me to suit this request and you won’t even know it. Impeccable service. I love it. My first go to place for dresses.
I bumped into Shweta at The Lil Flea Market, loved a dress pattern. I got it customised according to my preferences and couldn't have adored a dress this much till date. Why so blue love are great at customising as well as understanding personal tastes. For me they are my go to designers now! A Must Try! I am in love with their fabric quality, the stitching and their design sense!
I was travelling to Europe and wanted something ethnic to carry with me-that's when I fell in love with their Ikat pants and crop top set!I was on a tight schedule and also needed the outfits customized to my measurements and I wasn't sure of their delivery but they promised it would be done and not only did they deliver before time, the fit was FAB!
Being a dancer, I have a lot of costumes to design each revolving around a different theme and style.Why So Blue has always taken care of it and given me exactly what I am looking for. From conception to delivery all my customised outfits have turned out exactly as I wanted them!
The 1st time I brought it was this lovely soft tie & dye dress and I never looked back!I have practically turned my wardrobe into a whysoblue store. Everytime I wear a whysoblue outfit someone always asks where I got it from & well I can't get away without giving away the name-coz women need these handmade dresses!
I work in an agency, which means my work timing is pretty erratic-I needed to be comfortable but presentable whether I was working for extended hours or I have to head out to meetings. WSB gives me gorgeous and comfortable options in dresses that check all my boxes!Extra points for pockets!
I shop online quite often and there aren't too many sites (maybe because of scale) that not only deliver quality product but also bring a smile.The outfits turned out to be better in person than images (something experienced seldom) and the handwritten note was sweet.Good finish and great fit!
Look forward to shopping some more!
I have always had an issue with off-the-rack clothes because of my height.I'm short and I find myself altering all the outfits that I buy which is a nuisance and doesn't give the right fit.
WSB CUSTOMIZES all my dresses for me and gives me the fit of my dreams-WSB's cotton dresses are perfect and pockets in everything is just cherry on the cake!
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